Introduction
Walmart is advancing its marketplace strategy to accelerate seller growth, broaden its international footprint, and offer strong omnichannel capabilities. These initiatives underscore the retailer’s ongoing commitment to marketplace integrity and an improved customer experience.
Empowering Sellers with Smarter Tools
Walmart Marketplace sellers now have access to a suite of intelligent tools designed to simplify their selling processes and increase sales. These include AI-powered listing tools that optimize product presence, a 24/7 Smart Assistant offering real-time support, and the Seller Advisors Program which provides direct, actionable feedback. Additionally, enhanced shipping settings allow sellers greater control over delivery options, while an upgraded Brand Portal strengthens product authenticity and brand management.
Expanding Reach and Fulfillment
The expansion of Walmart Fulfillment Services (WFS) Next-Day Delivery to key U.S. cities gives sellers access to faster shipping options at approximately 15 percent lower costs compared to competitors. Sellers utilizing WFS see a significant 50 percent uplift in gross merchandise value for fulfilled items. Moreover, the fulfillment network spans across the U.S., Canada, Mexico, and Chile, offering sellers exciting growth opportunities in multiple markets.
The Omnichannel Advantage
Walmart’s omnichannel approach bridges digital convenience and physical store presence. Through In-Store Digital Discovery, customers scan QR codes positioned in stores to explore extensive online product assortments not found on shelves. Buyers can make purchases through the Walmart app directly from the store and arrange services such as product installation, creating an integrated shopping experience that supports marketplace sellers.
What This Means for Marketplace Businesses
Leveraging its vast brick-and-mortar network alongside digital innovation, Walmart positions itself uniquely among e-commerce platforms. This blend of physical and online assets offers sellers diverse channels to reach customers and drives growth opportunities that digital-only platforms may lack. Walmart’s integrated ecosystem reshapes competitive dynamics, presenting sellers with a compelling platform for expansion.
