The Singtel TikTok Masterclass offers Small and Medium Enterprises (SMEs) a focused program designed to help them expand their online presence and sales through social commerce, with a strong emphasis on digital security. This initiative targets marketplace sellers, e-commerce business owners, and digital marketing professionals looking to develop modern skills relevant to today’s competitive online market.
Empowering SMEs in Social Commerce
Social commerce has become an essential channel for SMEs to reach wider audiences and increase sales. TikTok, known for its dynamic and engaging platform, presents a valuable opportunity for businesses to sell products directly through creative content and livestream selling. The Singtel TikTok Masterclass equips participants with the knowledge and tools needed to leverage this platform effectively, helping SMEs adapt to evolving digital sales trends.
Core Skills for Digital Success
Participants in the Masterclass learn practical skills that span content creation tailored for TikTok’s unique format, setting up TikTok shops, and utilising social selling techniques. The course also covers e-commerce activation strategies that drive real business results. To add further value, the Masterclass integrates essential cybersecurity practices to protect businesses against online threats, ensuring that digital marketing efforts are safe and sustainable.
Practical Training & Funding Opportunities
A standout feature of the Masterclass is the hands-on training provided at Singtel’s TikTok Creator House, where learners gain first-hand experience in content creation and social commerce execution. Furthermore, eligible SMEs can access financial support through SkillsFuture Singapore (SSG) funding, making the program more accessible and affordable. This combination of practical experience and funding support enables SMEs to confidently implement their digital strategies post-training.
By participating in the Singtel TikTok Masterclass, SMEs gain a comprehensive skill set that supports growth in social commerce while maintaining digital security. This program offers a solid foundation for businesses aiming to expand their reach, increase sales, and strengthen their brand presence in the online marketplace.
