AI: Powering Personalization and Operational Gains
DHL’s 2025 e-commerce report reveals substantial AI adoption across the sector. Nearly half of surveyed companies use AI tools to improve personalization, generate content, and enhance customer service. Particularly in B2B sectors, 61% implement AI to better tailor experiences and streamline operations. This indicates that intelligent automation is becoming a fundamental element for businesses aiming to optimize engagement and efficiency in online marketplaces.
Social Commerce: The Expanding Sales Channel
Social commerce continues to gain momentum as a preferred sales channel. The report highlights that 87% of businesses maintain a presence on platforms such as TikTok and Instagram, where interactive shopping experiences attract consumers. Additionally, 76% of sellers anticipate increased sales from social commerce in 2025. This trend emphasizes the growing importance of integrating social media strategies with e-commerce initiatives.
Sustainability: A Core Business Pillar
Sustainability has become integral to e-commerce strategies, with 85% of businesses considering it a priority. Efforts include reducing plastic packaging, implementing product reselling models, and adopting circular economy practices. These measures not only address environmental concerns but also resonate with a consumer base that increasingly values responsible retail practices.
Beyond Core Trends: Other Critical Drivers
Logistics as a Sales Factor
Logistics remains a decisive factor in e-commerce success. An overwhelming 96% of retailers recognize logistics as key to driving sales, with 86% noting that offering free delivery and returns directly contributes to improved sales performance. Efficient supply chain management and fulfillment options will remain essential as competition intensifies.
Omnichannel and Cross-Border Expansion
DHL’s report finds that 63% of retailers now operate on three or more sales platforms, reflecting the necessity of omnichannel approaches. Furthermore, 64% have expanded to international markets, a figure that rises among larger businesses. These strategies provide avenues for broader customer reach and diversification in an increasingly globalized e-commerce landscape.
For marketplace sellers and online retailers, DHL’s 2025 insights underscore the need to leverage AI technologies, capitalize on social commerce, commit to sustainability, and prioritize logistics and multichannel growth. Adapting to these trends offers a path toward sustained growth and competitiveness in the evolving digital commerce environment.
