BGF Backs Citrus-Lime’s Global Expansion of Niche Retail Tech Platform

BGF Backs Citrus-Lime’s Global Expansion of Niche Retail Tech Platform

Integrated Platform for Niche Retailers

Cloud POS: Powering Independent Success

Citrus-Lime offers Cloud POS, an integrated point-of-sale and e-commerce platform tailored to independent retailers in specialized sectors such as cycling, equestrian, running, and outdoor goods. This software streamlines stock management, operational processes, and customer experience to support profitability. The platform is recognized for its ability to unify in-store and online sales channels, providing retailers with a comprehensive management tool. Already serving clients across several countries, Citrus-Lime’s solution empowers businesses to compete effectively in their niche markets.

Strategic Growth and Global Reach

Investment from BGF, a leading growth fund, totals several million pounds and aims to accelerate Citrus-Lime’s technology development and international presence. A key focus is expansion into the United States market, alongside ongoing growth in Europe and Australia. Citrus-Lime CEO Neil McQuillan noted confidence in meeting rising demand for integrated retail platforms that simplify complex operations for independent retailers. BGF investor Josh Bean highlighted this as an opportunity to support a proven platform addressing a gap in the retail technology sector.

Leadership and Future Impact

David Quantrell has joined Citrus-Lime as non-executive chair, bringing a wealth of leadership experience from his background in retail technology companies. His involvement is expected to support the company’s growth ambitions and strategic direction. This investment and leadership reinforcement underline the increasing importance of specialized e-commerce platforms that enable independent retailers to scale efficiently. The move signals continuance of a broader market trend where retail tech solutions tailored to niche businesses secure significant backing to expand globally.