Social Commerce

Discover how authenticity and experience design transform social commerce. Learn strategies to foster genuine engagement, build brand loyalty, and boost sales in a rapidly evolving digital landscape.

Explore eBay’s strategic expansion into social commerce and discover how sellers can leverage new features to boost growth and connect with buyers.

Explore how persuasive tactics in social commerce drive impulse buying and the importance of ethical, reflective design for sustainable growth and consumer trust.

Discover how Blé de Fonty’s TikTok social commerce campaign drove brand awareness and direct sales. Learn actionable strategies for marketplace sellers to leverage TikTok effectively.

YASO secures £8.25M Series A funding to streamline international brands’ entry into China’s social commerce ecosystem, offering tailored e-commerce solutions and strategic support.

Discover practical strategies to optimize your product feeds for Google Shopping. Improve visibility, boost sales, and drive ecommerce growth with actionable insights.

Explore how TikTok Shop’s U.S. expansion is fueled by big brand adoption and short-form video content, while livestream shopping faces a persistent gap in consumer preference and revenue contribution.

Discover how TikTok Go is transforming social commerce by merging content and purchase. Learn strategies for businesses to leverage this new digital growth opportunity.

Explore how the TikTok and Booking.com partnership is transforming social commerce, empowering creators, and shaping the future of marketplace-driven travel bookings.

Explore how Xiaohongshu’s trust-based social commerce model, backed by user-generated content and AI, fuels its dominance in China and drives expansion into the US market.